There are many buzz words and hype terms used online for marketing purposes, which makes it difficult to know when something you read on the internet makes sense and is worth the hype. Zirconium is one of these things. Not everyone is sure what it is, why it’s good, but most people know that dental crowns are made of it, and that it is more expensive than the “old” sort of crowns. In this article I wish to speak a little about zirconium; what it is, how it is used and what the benefits of it are.